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iModerate to Sponsor the New England Marketing Research Association’s Upcoming Event

iModerate to Sponsor the New England Marketing Research Association’s Upcoming Event

iModWPAdmin

Apr 01, 2008

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Denver, CO. (April 1, 2008) – iModerate, the research industry’s sole provider of live, online, one-on-ones, will be the breakfast sponsor at the New England Marketing Research Association’s (NEMRA) upcoming symposium. The one-day conference entitled, “Market Research: Roadmap to the Future, Best Practices, and End User Perspectives,” will take place on April 30th in Tewksbury, MA.

This educational event is geared to help end users understand the latest trends in the market research industry. One of the headlining speakers at the conference will be longtime iModerate client Tina Bronkhorst of Digitas. Tina will give the audience some real-life examples of how Digitas utilizes hybrid qualitative/quantitative research methodologies.

Other PRC-eligible sessions will touch on best practices for market research outsourcing, real life examples of how to effectively manage a research panel, and effective segmentation strategies. Further, NEMRA will moderate an end user panel to discuss what end users want from their market research suppliers. Speakers include respected market research leaders from CVS, Digitas, GE Money, Forrester, GMI, and Johnson & Johnson.

“Events such as this are crucial to our industry, and we are excited to be a part of this one,” said Carl Rossow, iModerate’s founder. “It’s always a good thing when can get a dialogue going about innovation and best practices.”

About iModerate Research Technologies
iModerate launched in late 2005 to help bring qualitative insight to online quantitative surveys. Years of research and development by veteran field experts, as well as analytical specialists, produced the concept, methodology and software that have allowed us to establish ourselves as a leader in market research innovation. Focused on providing enhanced research to enable clients to make smarter decisions and develop stronger marketing, branding and advertising initiatives, iModerate is broadening online research capabilities through innovation. iModerate is based in Denver, Colorado.

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy