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iModerate to Speak and Exhibit at the Upcoming IIR Market Research Event

iModerate to Speak and Exhibit at the Upcoming IIR Market Research Event

iModWPAdmin

Sep 03, 2008

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Denver, CO (September 3, 2008) – iModerate, the research industry’s sole provider of live, online, one-on-ones, will be speaking and exhibiting at the IIR’s Market Research Event in Anaheim, CA on October 13-16.

This speaking opportunity, taking place Wednesday, October 15 at 5:15 p.m., will focus on a case study entitled, “Ensuring the Consumers’ Voice Shines Through: Lessons Learned from the World of Hybrid Research.” Presented by Jennifer Drolet of iModerate Research Technologies and Tina Bronkhorst of Digitas, this lecture will take an in-depth look at a true hybrid approach framed against the backdrop of today’s online research landscape. From applications to integration, the presentation will detail the method and demonstrate the value of surrounding research statistics with qualitative insight. Moreover, the audience will learn how Digitas utilized online one-on-ones in a blended research study to help shape a major ad campaign.

In addition, iModerate will be exhibiting in booth number 510 at this industry-favorite symposium. At this event, the audience will discover how the latest and greatest in how research can be used to affect change and drive business forward. The conference will feature exciting keynote speakers such as Marcus Buckingham, Billy Beane and Dan Ariely. Moreover, there will be numerous presentations by leading research practitioners, interactive sessions and a variety of networking opportunities.

“This event is one of the best our industry has to offer, and we are excited to be participating,” said Carl Rossow, iModerate’s Founder. “Furthermore, the opportunity to present with an innovator such as Digitas is something we are truly looking forward to.”

About iModerate Research Technologies
iModerate Research technologies is the only research company providing live, online, one-on-one solutions to the marketplace. Years of research and development by veteran field experts, as well as analytical specialists, produced the concept, methodology and software that have allowed iModerate to help Fortune 500 companies, large and boutique research firms, and prominent organizations strengthen their research results. Focused on providing enhanced research to enable clients to make smarter decisions and develop stronger marketing, branding and advertising initiatives, iModerate is broadening online research capabilities by delivering essential qualitative insight. iModerate is based in Denver, Colorado.

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition