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iModerate to Speak and Exhibit at the Upcoming AMA Marketing Research Conference

iModerate to Speak and Exhibit at the Upcoming AMA Marketing Research Conference

iModWPAdmin

Jun 10, 2008

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Denver, CO (June 10, 2008) – iModerate, the research industry’s sole provider of live, online, one-on-ones, will be speaking and exhibiting at the AMA’s Marketing Research Conference in Boston on September 14-17.

This speaking opportunity will focus on a case study entitled, “How Sony Online Entertainment (SOE)Uses Online One-on-Ones to Capture the Passion of Gamers.” Presented by Jennifer Drolet of iModerate Research Technologies and Matt Penfield of SOE, this lecture will center around a research-based case study for SonyOnline’s flagship game, EverQuest, and how SOE was able to get closer to their customers and add value to their research through iModerate’s live, one-on-one interviews.

In addition, iModerate will be exhibiting in booth number 205 at this four-day symposium that focuses on the consumer in today’s rapidly changing world. This event will educate researchers on how to go beyond the data to understand the context in which consumers make decisions and filter information. The conference will feature provocative keynote speakers, presentations by leading research practitioners, interactive sessions and a variety of networking opportunities. Attendees will come away learning how to enhance the value of marketing research, how to focus on the end result and how to develop marketing research that drives informed decision making.

About iModerate Research Technologies
iModerate Research technologies is the only research company providing live, online, one-on-one solutions to the marketplace. Years of research and development by veteran field experts, as well as analytical specialists, produced the concept, methodology and software that have allowed iModerate to help Fortune 500 companies, large and boutique research firms, and prominent organizations strengthen their research results. Focused on providing enhanced research to enable clients to make smarter decisions and develop stronger marketing, branding and advertising initiatives, iModerate is broadening online research capabilities by delivering essential qualitative insight. iModerate is based in Denver, Colorado.

iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service