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iModerate Retail Research featured in MediaPost

iModerate Retail Research featured in MediaPost

iModerate

Mar 30, 2016

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Recent iModerate research on the value of a physical store presence for brands was featured in MediaPost. Check out the article to get an inside look at generational differences in what motivates consumers to visit a physical store and learn which stores each generation prefers.

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy