Recent iModerate research on the value of a physical store presence for brands was featured in MediaPost. Check out the article to get an inside look at generational differences in what motivates consumers to visit a physical store and learn which stores each generation prefers.
iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.
, Partnership for Public Service