Recent iModerate research on the value of a physical store presence for brands was featured in MediaPost. Check out the article to get an inside look at generational differences in what motivates consumers to visit a physical store and learn which stores each generation prefers.
Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.
, Manager, Shopper Insights & Category Development, Abbott Nutrition