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iModerate names Steve Lopez Vice President of Business Development

iModerate names Steve Lopez Vice President of Business Development

iModerate

Dec 17, 2015

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DENVER – Dec. 15, 2015 – iModerate, a leading consumer insights firm, has named Steve Lopez Vice President. He will be responsible for leading iModerate’s entry into new markets and cultivating strategic new client relationships.

Lopez joins iModerate after serving as President and CEO of OneTouchPoint Mountain States, where he oversaw all operations during their record setting growth, while achieving industry-leading profitability resulting in the sale of the company.

“Steve has a great combination of broad marketing industry expertise and deep relationships with some of the biggest consumer brands in the world,” said Jen Drolet, iModerate CEO. “His keen understanding of marketing strategy, research, loyalty and the customer experience make him a perfect partner and advisor to brands that are looking for better ways to understand and serve their audiences.”

In his new role, Lopez will focus on client growth and industry diversity to continue to expand the reach of iModerate’s consumer insights.

“I’m excited to join the iModerate team as I was always amazed at their deep understanding of the American consumer,” said Lopez. “I have seen firsthand how effective qualitative research can provide context and give organizations the story necessary to make better decisions. Through our proprietary approach and tools, I look forward to bringing that level of understanding to new markets and industries, and in doing so, giving our clients a more informed way forward.”

About iModerate

iModerate is a consumer insights firm that helps clients become fluent in their audiences through a deeper understanding of their motivations, needs and language. Founded in 2004 and based in Denver, Colo., iModerate is known for pioneering and championing the online one-on-one. Guided by a proprietary cognitive framework, ThoughtPath, the firm’s conversations, analytics and longitudinal research gives clients a clear vision, actionable insights, and direct return on investment. Follow iModerate experts to hear insights on the blog, Twitter and LinkedIn.

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske