iModerate Named Among The 50 Most Innovative Market Research Companies

iModerate Named Among The 50 Most Innovative Market Research Companies


Feb 05, 2014

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Denver, CO (February 5, 2014) – iModerate, the leader in online, one-one conversations, has been named one of the top 50 most innovative market research companies worldwide by the GreenBook Research Industry Trends (GRIT) report.

Since 2010, GRIT has tracked which firms are perceived as the most innovative within the global market research industry and has compiled rankings based on over 23,000 marketing and insights professionals. iModerate has been named to this prestigious list twice.

“The GRIT Top 50 is a brand tracker for the marketing research and consumer insights industry. Achieving a position on this list indicates significant brand recognition,” said Leonard Murphy, Editor in Chief, GreenBook Blog and GRIT.

The latest GRIT report offers a deeper analysis of why respondents consider these 50 companies to be innovative, as well as a multivariate analysis mapping certain core attributes to their brand identification. To read the full report, visit www.greenbook.org/GRIT.

“Being on the cutting edge is part of our rallying cry, our culture,” said Jen Drolet, iModerate’s Managing Partner. “The research industry is in a fascinating place and things are happening at breakneck speed. We have put a lot of emphasis on staying ahead of the curve and are very excited about what we have coming down the innovation pipeline this year.”

About iModerate
iModerate Research Technologies is a leading qualitative market research firm with a distinct approach to uncovering the most meaningful insights. Based in Denver, Colorado and founded in 2004, iModerate is known for pioneering and championing the online one-on-one. With over 100,000 conversations to our credit, and an in-depth knowledge of how consumers think and behave, we have helped countless organizations obtain the insights that matter most to them. Visit us at imoderate.com

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy