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iModerate® and RBI Strategy to Present at the Colorado AMA’ Marketing Research Seminar

iModerate® and RBI Strategy to Present at the Colorado AMA’ Marketing Research Seminar

iModWPAdmin

Dec 28, 2005

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Denver, CO. (December 28, 2005) – Gary Zucker, VP of Sales at iModerate®, and Craig Hughes, Director of Research at RBI Strategy and Research have been slated to speak at the 2006 Colorado AMA Marketing Research Seminar, February 28 in Denver, Colorado. Entitled “Marketing Problems/Research Solutions”, the seminar is the chapter’s premier yearly event for marketing researchers. The day long symposium will include a variety of educational presentations on the title topic as well as networking opportunities for the attending marketing and research professionals.

In keeping with this year’s theme, Denver research companies iModerate and RBI Strategy and Research will cooperatively take an in-depth look at one of the biggest problems facing marketers today – information. More specifically, information that is not accurate, thorough, timely, actionable and/or comprehensive. The companies will discuss the issue at length, explore how this problem specifically effected a major cable television provider, and demonstrate how new advances in the research can help to overcome this obstacle.

RBI Strategy and Research is a consulting firm specializing in strategic and management consulting and research for political organizations, non-profits, governmental entities and corporations. Founded by Rick Ridder and Joannie Braden in 1985, RBI has produced a record of achievement in campaigns not only in the United States but around the world.

About iModerate Research Technologies
iModerate was founded in 2005 by market research professionals Joel Benenson and Carl Rossow, and is located in Denver, Colorado. The methodology and progressive software are a result of years of research and development by industry veterans’ including analytical experts and field operations specialists. iModerate is a proud member of the Marketing Research Association, American Marketing Association and AAPOR.

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research