iModerate and Catalist Win Coveted Pollie Award

iModerate and Catalist Win Coveted Pollie Award


Apr 09, 2013

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Denver, CO (April 9, 2013) – iModerate and Catalist won the 2013 Pollie Award for best use of technology during the 2012 campaign for their Voter Insider product. Winners were presented by the American Association of Political Consultants (AAPC) at the Annual Pollie Awards & Conference on April 5th at the Hyatt Regency, Washington, DC.

Voter Insider is an online research solution for the political, advocacy and civic engagement arenas. It allows users to target respondents real time based on items such as verified vote history and modeling scores and seamlessly engage them in any number of research activities including online surveys and one-on-one conversations. During the 2012 election cycle it was used by pollsters and strategic communication firms alike to test a wide variety of messages, ads and concepts.

“To have won in this category during this past election cycle is an incredible honor,” said Carl Rossow, Founder of iModerate. “There were so many game-changing technologies employed in 2012. We always knew ours made a difference and solved a problem, that much was made clear by our clients, but to have Voter Insider be recognized by the industry in this fashion is an unexpected and amazing distinction. We are excited about its future applications for academia and public policy research.”

The Campaign Excellence Awards are a longstanding tradition of the AAPC and recognize those individuals that have significantly contributed to the success of a candidate or public affairs campaign and whose conduct has been consistent with the professional code of ethics of the AAPC. This year, there were 135 nominations in 15 categories from the AAPC membership and political consulting community at large. Each nomination was vetted by an Independent Panel of Judges and recommendations were voted upon and confirmed by the AAPC Board of Directors.

About AAPC
The American Association of Political Consultants (AAPC) is the world’s largest organization of political and public affairs professionals. Founded in 1969, the AAPC is a bipartisan trade association with more than 1,200 members from all 50 states and other countries. The AAPC membership reflects a wide range of ideologies, partisan affiliations and professional specialties, including students and academics. The AAPC represents the interest of political campaign and public affairs professionals, provides opportunities for education and training and sets a high standard of professionalism for the political consulting and public affairs industries. 

About iModerate Research Technologies
iModerate Research Technologies is a leading qualitative market research firm with a distinct approach to uncovering the most meaningful insights. Based in Denver, Colorado and founded in 2004, iModerate is known for pioneering and championing the online one-on-one. With over 100,000 conversations to our credit, and an in-depth knowledge of how consumers think and behave, we have helped countless organizations obtain the insights that matter most to them. For more information, please visit imoderate.com

About Catalist
Catalist is a data services company based in Washington, DC, serving the progressive community. It maintains and constantly updates a complete national database of over 265 million persons in the U.S. representing 358 TB of data and provides a high volume matching service operating at over 1 billion matches per month. Catalist brings easy to use web based tools and a high quality voter database of all voting-age individuals in the United States to progressive, not-for-profit organizations, advocacy groups and campaigns. www.catalist.us

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske