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How to conduct budget-friendly market research – Article on Inc.com

How to conduct budget-friendly market research – Article on Inc.com

iModerate

Dec 17, 2015

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Success in business today requires knowing your audience inside and out. Adam Rossow, CMO of iModerate, recently caught up with Christina Desmarais of INC.com to discuss conducting research on a budget. Read the article for ten helpful tips to gauge customer sentiment without breaking the bank.

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The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research