Dec 17, 2015
Success in business today requires knowing your audience inside and out. Adam Rossow, CMO of iModerate, recently caught up with Christina Desmarais of INC.com to discuss conducting research on a budget. Read the article for ten helpful tips to gauge customer sentiment without breaking the bank.
iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.
, Director of Marketing Research, Consumer Electronics Association
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