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How to conduct budget-friendly market research – Article on Inc.com

How to conduct budget-friendly market research – Article on Inc.com

iModerate

Dec 17, 2015

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Success in business today requires knowing your audience inside and out. Adam Rossow, CMO of iModerate, recently caught up with Christina Desmarais of INC.com to discuss conducting research on a budget. Read the article for ten helpful tips to gauge customer sentiment without breaking the bank.

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Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition