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Home improvement retailing features iModerate’s consumer confidence findings

Home improvement retailing features iModerate’s consumer confidence findings

iModerate

Oct 06, 2014

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Home Improvement Retailing, a premier source for home improvement news in Canada, featured findings from our third quarter Consumer Confidence Report, Reading between the Numbers: Consumer Confidence from the Consumer’s Point of View, in its news column this morning. The article speaks to our findings in relation to the drop in Consumer Confidence, highlighting the fact that although consumers are feeling somewhat more stable when it comes to their finances, this sentiment does not translate into willingness to make purchases.

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The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research