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Home improvement retailing features iModerate’s consumer confidence findings

Home improvement retailing features iModerate’s consumer confidence findings

iModerate

Oct 06, 2014

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Home Improvement Retailing, a premier source for home improvement news in Canada, featured findings from our third quarter Consumer Confidence Report, Reading between the Numbers: Consumer Confidence from the Consumer’s Point of View, in its news column this morning. The article speaks to our findings in relation to the drop in Consumer Confidence, highlighting the fact that although consumers are feeling somewhat more stable when it comes to their finances, this sentiment does not translate into willingness to make purchases.

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iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association