//

Here’s why consumers love Netflix more than Amazon and Hulu – article in Adweek

Here’s why consumers love Netflix more than Amazon and Hulu – article in Adweek

iModerate

Jun 29, 2015

Share It

iModerate’s research on consumer perceptions of Netflix, Hulu, and Amazon’s streaming services was featured in a recent article in Adweek. Check out the article to learn what makes Netflix so appealing, and where the other two streaming services have opportunities to improve.

Click here for the full article>>>

Missed the Brand Wars report? Find it here.

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition