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Greenbook – March 2013

Greenbook – March 2013

wickcreative

Mar 05, 2013

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Achieving true engagement and consumer-centric marketing goes beyond just the sales and marketing departments.

[excerpt] Today’s consumer demands a little give and take – a two-way dialogue between them and the company. A traditional one-way sell just won’t work.

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Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition