Apr 16, 2015
Business 2 Community recently featured an article written by Partner and Head of Marketing Adam Rossow that outlines four steps companies can take, starting today, to transform their consumer feedback into an improved customer experience.
The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.
, VP, C&R Research
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