Chelsea Gibbons Awarded QRCA Young Professionals Grant

Chelsea Gibbons Awarded QRCA Young Professionals Grant


Sep 26, 2014

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DENVER—September 26, 2014—Chelsea Gibbons, a Qualitative Director at iModerate, a leading qualitative research firm, has been awarded a Young Professionals Grant by the Qualitative Research Consultants Association (QRCA), a not-for-profit association of researchers who are involved in the design and implementation of qualitative research. QRCA awarded the grants to outstanding research professionals under the age of 35, each of whom are invited to attend the QRCA Annual Conference in New Orleans October 15-17 free of charge.

One of just 15 winners chosen from a pool of more than 100 applicants, Gibbons has been with iModerate for six years, beginning as a moderator and rising up the ranks of the company to the director level. Criteria for the award were that the applicants’ professional role must consist of designing, conducting and analyzing qualitative research, or be in training to conduct these activities. Each applicant was required to submit a personal statement on why they believe they qualify for the award.

“Chelsea truly embodies what it means to raise the bar on qualitative research” said Jen Drolet, iModerate’s Managing Partner. “She is continually looking for opportunities to think more broadly about research and to learn from others inside and outside the company – something she will be able to explore at next month’s QRC conference. We’re pleased to have her represent iModerate there.”

The QRCA’s goal is to promote excellence in the field of qualitative research by pooling members’ expertise to create a base. Its membership includes focus group moderators, ethnographers, consumer experience specialists, online qualitative professionals, social media experts, branding and strategy authorities and more. Our members develop inspired and innovative qualitative research approaches that make a real impact in the market research industry.

About iModerate
iModerate bridges the communication gap between companies and consumers through individual conversations, yielding decision-driving context that increases revenue, profitability and ROI. Founded in 2004 and headquartered in Denver, CO, iModerate is known for its expertise in the American Consumer and for pioneering and championing the online one-on-one. With a proprietary cognitive framework, and 10 years of experience rooted in how individuals think and behave, iModerate helps organizations in a wide variety of sectors get past their data sets, establish customer intimacy and obtain real insight—the kind that tells you why things are happening and what action to take. For more information, please visit www.imoderate.com.

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske