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Geekwire article on movies featuring iModerate

Geekwire article on movies featuring iModerate

iModerate

Sep 30, 2014

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Our culture of ‘like’ means there’s no time left to hate 

This piece builds off of iModerate’s research on declining attendance at the movie theater; in particular, the finding that consumers view the lack of risk associated with streaming entertainment as a key motivator to stay home instead of spring for a ticket to a movie that they may not even enjoy. The author explains that we’re a “society shifting from ‘Let’s see how we like it’ to ‘We already know we will,'” and points to the fact that we’re constantly checking reviews to prevent experiencing uncertainty.

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA