Mar 27, 2015
Adam Rossow, Partner and Head of Marketing at iModerate, was recently featured in The Hub’s Five Minutes With series. Check out Adam’s interview to hear his perspective on what’s up next for marketers, the marketing technology landscape, and iModerate.
The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.
, Manager, Brand Strategy, NRG Energy
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