Events

Latest from Events

Webinar: How Hybrid Research Drives Penske Forward

Data or consumer context? Quantitative or qualitative? It’s a choice insights professionals are used to making, even as the benefits

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Quirks Event 2016

We’ll be in Brooklyn for the Quirks Event February 23 & 24. The event is sold out, but for those

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Upcoming Webinar – Getting the most out of the data you already have

What insights are you sitting on? How can you transform the consumer feedback you already have into intelligence that will

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Omnishopper 2015

We’re headed to Chicago next week for IIR’s Omnishopper 2015: Activating Marketing & Insights Strategies at Retail. We’ll be exhibiting

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Upcoming Webinar: Deconstructing dads in the aisle

Join us as we dissect dads’ “on a mission” approach in the aisle. Based on new research findings, we will

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Our Authors

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Sonya Turner

Director of Insights and Reporting

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Ako Mikelis

I’ve always been curious about the underlying reasons people do things.

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Ako Mikelis

Ako Mikelis

Staff Accountant

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Joan Rinaldi

Director of Technical and Moderating Services

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Ryan Sullivan

The most adventurous thing I’ve done is spend a month excavating in Nebraska for undiscovered archaeological sites.

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Christine Tchoumba

I believe qualitative research is like an onion. You keep peeling back the layers until you get to the insight you need.

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Christine Tchoumba

Christine Tchoumba

VP of Client Development

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Kim Johnson

I’m most curious about what makes people tick. What causes people to think and act the way they do? What can influence a person’s decision, one way or another?

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Kim Johnson

Kim Johnson

Research Manager

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske