Events

Latest from Events

Webinar: How Hybrid Research Drives Penske Forward

Data or consumer context? Quantitative or qualitative? It’s a choice insights professionals are used to making, even as the

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Quirks Event 2016

We’ll be in Brooklyn for the Quirks Event February 23 & 24. The event is sold out, but for

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Upcoming Webinar – Getting the most out of the data you already have

What insights are you sitting on? How can you transform the consumer feedback you already have into intelligence that

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Omnishopper 2015

We’re headed to Chicago next week for IIR’s Omnishopper 2015: Activating Marketing & Insights Strategies at Retail. We’ll be

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Upcoming Webinar: Deconstructing dads in the aisle

Join us as we dissect dads’ “on a mission” approach in the aisle. Based on new research findings, we

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Our Authors

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy