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Entrepreneur article on social engagement featuring iModerate

Entrepreneur article on social engagement featuring iModerate

iModerate

Feb 20, 2015

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A recent Entrepreneur article, ‘7 Ways to Set Your Twitter Feed on Fire’  features research conducted by iModerate and Chadwick Martin Bailey on how social media engagement impacts the purchase behavior and recommendations of consumers.

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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service