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Decipher and iModerate Team Up to Offer Joint Technology Solutions

Decipher and iModerate Team Up to Offer Joint Technology Solutions

iModerate

May 02, 2013

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Denver, CO (April 24, 2013) – iModerate Research Technologies and Decipher have formed a partnership to offer integrated technology solutions to both companies’ clients.  iModerate’s qualitative conversation technology, which allows for personal, real-time conversations with respondents, has been formally integrated into Beacon, Decipher’s market research survey software platform. This complete solution will be offered by both companies. In addition, Decipher also will offer iModerate’s qualitative conversations as part of a hybrid research solution through the company’s research services offerings.

“We’re continually looking for ways to enhance our client solutions through best-in-class technology,” said Kristin Luck, President of Decipher. “Integrating iModerate’s unique offering into Beacon provides qualitative research capabilities never before available via a survey software platform—and having it available through our research services team allows all of our clients, Beacon licensees or not,  to take advantage of the technology.”

The partnership between the two companies will greatly benefit clients of both with several integrated options now available: • Beacon licensees can include iModerate’s proprietary “one-on-one conversation” technology in their surveys for a hybrid qualitative/quantitative approach • Decipher’s research services clients will have access to iModerate in a streamlined, seamless fashion through Decipher’s account management teams • iModerate has licensed Beacon to enhance its own research offerings to clients
“Beacon’s ease-of-use and detailed reporting capabilities will help us to deliver granular and customized data to our clients while also providing an end-to-end survey solution,” said Jen Drolet, Managing Partner of iModerate Research Technologies. “Since the inception of our company, our focus has been on providing the most meaningful insights to our customers, and Beacon helps us achieve that goal.”

Beacon allows users to build and deploy their own online and mobile surveys, with numerous question formats, multiple languages and branding customization. It provides advanced features like integrated digital fingerprinting, quality control review tools, email campaign managements, mobile field reporting, interactive reporting dashboards, customizable downloadable data formatting and more. Beacon is a TrueSample certified platform. iModerate’s qualitative offering is the newest feature to be added to the platform.

To learn more about iModerate for Beacon, visit http://www.decipherinc.com/n/beacon-software#imoderate To le.arn more about iModerate as part of Decipher’s Research Services, visit http://www.decipherinc.com/n/research-services#imoderate

About Decipher
A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights. http://www.decipherinc.com

About iModerate Research Technologies
iModerate Research Technologies is a leading qualitative market research firm with a distinct approach to uncovering the most meaningful insights. Based in Denver, Colorado and founded in 2004, iModerate is known for pioneering and championing the online one-on-one. With over 100,000 conversations to our credit, and an in-depth knowledge of how consumers think and behave, we have helped countless organizations obtain the insights that matter most to them. For more information, please visit http://184.72.72.106

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA