Sep 16, 2015
We recently wrapped up research on the emotional factors at play when dads make impulse purchases for their kids. Check out the article on Retail Wire to learn what makes dad impulse buy, and how brands and retailers can leverage those emotions to drive purchases.
Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.
, Manager, Shopper Insights & Category Development, Abbott Nutrition
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