//

Stores rejoice as dads take their kids shopping – research featured in Retail Wire

Stores rejoice as dads take their kids shopping – research featured in Retail Wire

iModerate

Sep 16, 2015

Share It

We recently wrapped up research on the emotional factors at play when dads make impulse purchases for their kids. Check out the article on Retail Wire to learn what makes dad impulse buy, and how brands and retailers can leverage those emotions to drive purchases.

Check out the article on Retail Wire >>

iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association