Sep 16, 2015
We recently wrapped up research on the emotional factors at play when dads make impulse purchases for their kids. Check out the article on Retail Wire to learn what makes dad impulse buy, and how brands and retailers can leverage those emotions to drive purchases.
The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.
, Manager, Brand Strategy, NRG Energy
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