Concept Catalysts, Inc. and iModerate Research Technologies Team Up to Deliver BeveragePulse.com

Concept Catalysts, Inc. and iModerate Research Technologies Team Up to Deliver BeveragePulse.com


Jul 06, 2010

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Denver, Colorado (July 6, 2010) – Concept Catalysts, Inc. in conjunction with iModerate Research Technologies announced today the launch of BeveragePulse.com.

BeveragePulse.com was created to address the impact on shopping behavior and consumer preferences within the packaged beverage industry as consumer concerns for the environment, obesity, health and economic hardships evolve.

Using a hybrid combination of quantitative and qualitative research, BeveragePulse.com will provide in-depth reports containing relevant, high quality and affordable insight into what drives consumer purchase and consumption of packaged beverages. Understanding these issues will help businesses better prepare to serve their customers in the future.

Bob Falkenberg, president of Concept Catalyst says, “We are excited to furnish timely and relevant consumer information for our stakeholders. Our intent is to quantify and provide a deeper understanding of relevant packaged beverage issues as well as do some ‘myth busting’ along the way. You may not always hear what you want to hear about your package or beverage; our commitment is to provide the unbiased facts to a broad range of clients.”

The first released report, available free of charge at BeveragePulse.com, addresses consumer perceptions of environmental issues and the impact on packaged beverage purchases and consumption. The topic is receiving attention from the media, the beverage industry, retailers, and consumers. Subsequent reports for purchase will address further pertinent issues for the industry and will be published regularly.

About Beverage Pulse
The Beverage Pulse has been created to review relevant information regarding the packaged beverage industry. A series of studies are being performed to gain consumer insights on a variety of pertinent industry topics. New surveys and reports will be available for purchase periodically.

About Concept Catalyst Inc.
Bob Falkenberg is widely recognized for his expertise in the beverage industry and has been consulting with Fortune 500 companies regarding the beverage value chain for the past five years. Developed over more than 25 years of package innovation leadership including stints with the Coca-Cola Company and Alcoa, Mr. Falkenberg has a thorough understanding of the key drivers of consumer purchase and consumption behavior. In addition to extensive experience with consumer marketing, business-to-business (B2B) marketing and product development, Mr. Falkenberg maintains an advanced degree in engineering and an executive MBA.

About iModerate Research Technologies
iModerate Research Technologies listens, connects and digs deeper with consumers online to provide the research story organizations need to win in the marketplace. Years of research and development by veteran field experts, as well as analytical specialists, produced the concept, methodology and software that have allowed iModerate to help Fortune 500 companies, large and boutique research firms and prominent organizations strengthen their research results. Focused on providing customized qualitative solutions, iModerate is broadening online research capabilities by delivering essential qualitative insight. iModerate is based in Denver, Colorado. For more information please visit www.imoderate.com.

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research