ColoradoBiz – October 2010

ColoradoBiz – October 2010


Oct 23, 2010

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Colorado’s Top 25 Most Influential Young Professionals

[excerpt] In 2004 he realized a need for organizations and companies to glean more insight from online surveys, so he co-founded iModerate Research Technologies, a qualitative research firm that allows online chats to be incorporated into a survey.

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy