Nov 10, 2011
[excerpt] One former Jan Plan intern, Emma Harrington ’11, joined iModerate as a junior project manager in August. Two weeks later she was helping manage multiple projects. “It’s just keeping up the communications between the internal factions, what we need to do to keep the product rolling and on time,” Harrington said.
The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.
, VP, C&R Research
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