Nov 10, 2011
[excerpt] One former Jan Plan intern, Emma Harrington ’11, joined iModerate as a junior project manager in August. Two weeks later she was helping manage multiple projects. “It’s just keeping up the communications between the internal factions, what we need to do to keep the product rolling and on time,” Harrington said.
Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.
, Manager, Shopper Insights & Category Development, Abbott Nutrition
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