//

‘Checking your blindspots’ featured in GreenBook

‘Checking your blindspots’ featured in GreenBook

iModerate

Apr 20, 2015

Share It

GreenBook recently featured ‘Checking your blind spots: Take a look at the “aren’ts,”‘ an article written by iModerate’s Will Pirkey, on their website. This article challenges brands to look beyond their target audience and learn from consumers who aren’t buying their products and services – the “aren’ts” – and provides four benefits to doing so.

Read the article here >>>

iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association