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‘Checking your blindspots’ featured in GreenBook

‘Checking your blindspots’ featured in GreenBook

iModerate

Apr 20, 2015

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GreenBook recently featured ‘Checking your blind spots: Take a look at the “aren’ts,”‘ an article written by iModerate’s Will Pirkey, on their website. This article challenges brands to look beyond their target audience and learn from consumers who aren’t buying their products and services – the “aren’ts” – and provides four benefits to doing so.

Read the article here >>>

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research