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Campaigns and Elections – September 2006

Campaigns and Elections – September 2006

iModWPAdmin

Sep 23, 2006

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Is Online Polling: A) Representative B) Accurate C) Efficient D) Don’t Know Yet

[excerpt] “Online surveys are very static,” said Adam Rossow, Director of Marketing and Communications. “There’s no interactivity. This is providing an outlet so people’s real thought and feelings and emotions can be heard.”

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy