Campaigns and Elections – September 2006

Campaigns and Elections – September 2006


Sep 23, 2006

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Is Online Polling: A) Representative B) Accurate C) Efficient D) Don’t Know Yet

[excerpt] “Online surveys are very static,” said Adam Rossow, Director of Marketing and Communications. “There’s no interactivity. This is providing an outlet so people’s real thought and feelings and emotions can be heard.”

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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service