//

Cactus Call – February 2007

Cactus Call – February 2007

iModWPAdmin

Feb 23, 2007

Share It

The New Communication Craze

[excerpt] The anecdotal form of communication found in these mediums is a direct representation of the consumer’s “true voice” – the public’s sentiments in their own words – and it is quickly becoming the most sought after form of feedback in regards to products, brands, advertising and messaging.

Read full article »

iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service