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Breakthrough Online Research Company Launches Today: Pioneers Revolutionary Product

Breakthrough Online Research Company Launches Today: Pioneers Revolutionary Product

iModWPAdmin

Jan 23, 2005

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Denver, CO. – iModerate®, an innovative online research company, recently introduced its new proprietary technology which adds power and depth to online research, to the marketplace. iModerate’s product is an online tool which allows researchers to incorporate real-time, in-depth, one-on-one, interviews with highly-trained moderators into an online survey.

Ideal for a wide range of research projects including ad tests, brand, image and message tests, as well as tracking studies, iModerate gives clients a high quality, cost-effective tool to meet their needs when budgets do not allow for the employment of both surveys and focus groups. “iModerate was created to get more out of online data, giving clients deeper insights to allow them to make more informed decisions,” says Joel Benenson, CEO of iModerate. “We are ecstatic about the doors iModerate opens for the research industry, and the numerous benefits it provides our clients.”

iModerate stands alone in the market as the first and only company to incorporate a one-on-one interview session into an online survey. The technology works seamlessly with other data collection tools, which allows clients to use iModerate while retaining their current survey research provider.

About iModerate Research Technologies

iModerate was founded in 2005 by market research professionals Joel Benenson and Carl Rossow, and is located in Denver, Colorado. The methodology and progressive software are a result of years of research and development by industry veterans including analytical experts and field operations specialists. iModerate is a proud member of both the Market Research Association and the American Marketing Association.

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition