Being consumer fluent is crucial in today’s evolving marketplace. Today’s environment is such that brands can’t push their talk track and rest on the perceived power of their message. Quite the opposite – it’s consumers who own the brand story. Their experiences with, and perceptions of, brands are shared with ease, making them the ultimate brand storytellers and messengers. As marketers, it’s our job to understand the story being told and participate in a thoughtful way. Check out the article to learn the three ways that organizations can benefit from an investment in consumer fluency.
Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.
, Manager, Shopper Insights & Category Development, Abbott Nutrition