Apr 23, 2006
[excerpt] The real key to unlocking the power of the Internet as a research tool is to unleash the technology to enable researchers to pull more, hear more and ultimately learn more from respondents. And the platform that will be the catalyst for that transformation is instant messaging.
iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.
, Partnership for Public Service
©2016 iModerate. All rights reserved.