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Alert! – April 2006

Alert! – April 2006

iModWPAdmin

Apr 23, 2006

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Instant Message and Research: A Natural Fit

[excerpt] The real key to unlocking the power of the Internet as a research tool is to unleash the technology to enable researchers to pull more, hear more and ultimately learn more from respondents. And the platform that will be the catalyst for that transformation is instant messaging.

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Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition