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AdWeek article on wearable tech featuring iModerate

AdWeek article on wearable tech featuring iModerate

iModerate

May 19, 2014

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Nike FuelBand and Other Health Wearables Have Branding Issues

Judging from iModerate’s data, it’s possible that Nike has decided that creating awareness to move enough $149 FuelBand retail units wouldn’t be worth the marketing dollars.

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iModerate’s research process and knowledgeable personnel assist us in gaining an in-depth understanding of the research topic at hand. We have been impressed with the quality of reporting and insights generated by the iModerate team.

Jessica Kettler, Manager of Online Research, John Deere