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Adam Henderson Joins the iModerate Team as Senior Director of Moderating Services

Adam Henderson Joins the iModerate Team as Senior Director of Moderating Services

iModWPAdmin

Jan 28, 2009

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Denver, CO. (January 8, 2009) – iModerate, the research industry’s sole provider of live, online, one-on-ones, recently hired Adam Henderson as the Senior Director of Moderating Services. In this role, Adam is responsible for the management, direction and ongoing development of the innovative qualitative solutions iModerate offers.

Adam has over 9 years of experience working with clients across industry verticals to deliver innovative solutions to business challenges. In particular, Adam has gained solid experience in the IT, financial services and marketing communications space. Adam is an expert in tailoring and delivering a wide range of conversational, observational and hybrid research solutions across platforms. These include online research, focus groups, in-person interviews and telephone interviews. Moreover, Adam is proficient in utilizing a wide range of powerful and insightful direct and indirect techniques, including guided visualization, projective methods, ideation, ethnography and questionnaires.

“Adam will be a valuable addition to the iModerate team,” said Carl Rossow, iModerate’s Co-Founder. “His expertise and research savvy will be of great benefit to all of our clients.”

Prior to life with iModerate, Adam gained solid research experience in the UK and USA as a qualitative consultant with TNS (San Francisco and Edinburgh offices) and as a researcher with McKinsey & Company (London office). Adam received his bachelor’s degree in behavioral science from the University of Abertay Dundee in the UK. He also holds a master’s degree in information studies from the Aberdeen Business School in the UK.

About iModerate Research Technologies
iModerate Research technologies is the only research company providing live, online, one-on-one solutions to the marketplace. Years of research and development by veteran field experts, as well as analytical specialists, produced the concept, methodology and software that have allowed iModerate to help Fortune 500 companies, large and boutique research firms, and prominent organizations strengthen their research results. Focused on providing enhanced research to enable clients to make smarter decisions and develop stronger marketing, branding and advertising initiatives, iModerate is broadening online research capabilities by delivering essential qualitative insight. iModerate is based in Denver, Colorado.

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy