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A powerful new insights solution gets thousands of dads to share their story

Upcoming Webinar: Deconstructing dads in the aisle

iModerate

Jul 13, 2015

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Join us as we dissect dads’ “on a mission” approach in the aisle. Based on new research findings, we will share tips brands and retailers can use to bolster impulse buys as well as introduce you to (iM)merge, a new solution that can target audiences and get feedback at scale for your business.

Dads are increasingly taking on the role of primary shopper for the household. And while that trend has many benefits for brands and retailers, their aversion to browsing means the impulse buy, a major source of revenue for these companies, often falls by the wayside.

With feedback collected from thousands of dads, Julia Eisenberg of iModerate will break down dads’ experiences with impulse buys and illuminate how you can tap into your audience of choice.

Attendees will learn:
• The anatomy of an impulse buy
• How to get insight at scale from any audience
• How to get dads to make these spur-of-the-moment purchases

Click here to register to join us Wednesday August 5th, 12:00-1:00 PM MDT.

 

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske