//

4 tips to supersize dads’ in-store spend – featured in MediaPost

4 tips to supersize dads’ in-store spend – featured in MediaPost

iModerate Author

Nov 09, 2015

Share It

Historically, marketers have explicitly tried to tempt moms in store. But brands have stepped up their ‘dadvertising,’ and for good reason – a new Y&R study found that 80% of millennial dads claim shared or primary shopping responsibility. With dad spending more and more time between the aisles shopping for his family, what can brands do to increase his in-store spend, particularly when he’s shopping for his kids? We recently conducted an extensive qualitative study to see how brands and retailers could bolster these impulse buys.

Check out the MediaPost article for 4 tips to supersizing dads’ in-store spend.

iModerate Author

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy