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Online Media Daily – March 2012

Online Media Daily – March 2012

iModerate Author

Mar 22, 2012

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Social Media Chatter Ups Live TV Stats

[excerpt] What sort of consumers are participating in social TV? iModerate found  three specific types, which it groups as “The Spots Nut,” “The Extrovert” and “The Girlfriend.”

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iModerate Author

iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service