For busy families, fast-casual restaurants have transitioned from treat to routine. Given the uptick in frequency, it is more critical than ever that the industry focus on healthy options that cater to all ages.
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How do consumers feel about the practice of remarketing? How does it impact their perception of the brands who …
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Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.
, Manager, Shopper Insights & Category Development, Abbott Nutrition
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