Infographics

Latest from Infographics

Remarketing: Supportive or Stalker-esque?

How do consumers feel about the practice of remarketing? How does it impact their perception of the brands who take

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Cord cutting: Myth or movement?

Cord cutting has been a buzzworthy topic in 2014. But despite the stir, only 2% have actually cancelled their cable subscriptions. Will this 2% grow?

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Taxpectations Infographic

With tax time upon us, we wanted to get some insight around peoples’ expectations – so we engaged 62 general

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The changing face of Olympic consumption

As we pass the halfway point in these Winter Olympics, one of the stories we are interested in is how

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The fading of black friday

With this year’s Black Friday spending down from 2012, we were curious as to what was stopping consumers from shopping

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Research on the great pot debate

53 % of Americans now live in states that reject the federal government’s policy of absolute marijuana prohibition. So we

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Which infographic is right for you?

Let’s face it – this society loves how things look. We are constantly yearning to be visually stimulated with new movie

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Our Authors

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Sonya Turner

Director of Insights and Reporting

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Kim Johnson

I’m most curious about what makes people tick. What causes people to think and act the way they do? What can influence a person’s decision, one way or another?

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Kim Johnson

Kim Johnson

Research Manager

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Ako Mikelis

I’ve always been curious about the underlying reasons people do things.

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Ako Mikelis

Ako Mikelis

Staff Accountant

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Joan Rinaldi

Director of Technical and Moderating Services

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Christine Tchoumba

I believe qualitative research is like an onion. You keep peeling back the layers until you get to the insight you need.

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Christine Tchoumba

Christine Tchoumba

VP of Client Development

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Ryan Sullivan

The most adventurous thing I’ve done is spend a month excavating in Nebraska for undiscovered archaeological sites.

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Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide