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Why You Need It

Answers are hiding in your open ends, call center transcripts, rating and reviews, and every place your consumers are talking to you and about you. Your brand can’t afford to lose out on that intelligence. But how do you deal with it? How do you uncover insights that lead to revenue growth? Our clients, overwhelmed and unimpressed with today’s customer analytics options, turn to us to lighten their load and heighten their understanding. By distilling consumer feedback into what you need to know and act on, we’ve helped clients anticipate customer wants, understand brand perceptions, kick start ideation for a new product, discover the language they should be using, bump up their product ratings, and more.

The iModerate difference

It’s not in our nature to rely on software as the final word. Our proprietary approach blends machine analysis with our qualitative expertise to accurately identify and categorize the most meaningful consumer insights from your data. While others pass off frequency as analysis, we factor in aspects such as language intensity and relevance. This multi-layered analysis allows us to tease out the larger story and what’s emerging, revealing context and connections vital to your business.

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy

Conquer your BRAND HURDLES.

(303) 333-7880

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