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Why You Need It

Whether it’s creative, concepts, messaging or packaging, you need feedback.  Which of two potential ads will be most successful?  Is your proposed product messaging confusing to your audience? Which packaging design is most likely to trigger sales? (iM)mediate is a turn-key solution that delivers impactful answers to these types of questions in as little as five days.  For each piece of stimuli tested with your targeted audience, you’ll receive our unique First Impression Score, a quantitative indicator of respondent reactions.  We round this out with qualitative feedback, giving you everything you need to make an informed decision.

The iModerate difference

We take the best of our resources and apply them to help you work smarter and faster.  (iM)mediate uses our proprietary cognitive framework, advanced technology platforms, a team of experienced analysts and our own nationwide panel to execute quality research quickly – giving you the results you need to move your business forward, faster.

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske

Conquer your BRAND HURDLES.

(303) 333-7880

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