Brands today have access to a wealth of information about consumers – but market research efforts and customer analytics dashboards don’t line up, Net Promoter Scores cause more confusion than clarity, and brands are left struggling to draw meaning and relevance from their consumer insight efforts.
Whether uncovering fresh knowledge or bringing clarity to your current insight efforts, we pair our cognitive framework, ThoughtPath with our custom market research approaches to give you a complete picture of your most important stakeholders: your consumers.
Why Work with iModerate
Our difference lies in our people. It might sound cliché – but wait until you meet them. They’re relentlessly curious and impeccably detail-oriented. They’re thoughtful explorers, creative thinkers, and skilled researchers. They leverage the latest in technology, consumer research, and cognitive psychology to get you the answers that you need, and the uncommon knowledge that you might not have known to ask for. After twelve years and hundreds of thousands of consumer engagements, they’re skilled at their craft and eager to help you conquer your brand hurdles.
iModerate's Qualitative Research Approaches
Discovering hidden insights requires an approach that empowers individuals to share what they otherwise wouldn’t. Our online one-on-ones provide a safe haven for more revealing consumer thinking, empowering brand exploration to move further faster.Learn More
Whether you already have commentary from the masses, or you want to tap a large group for their opinions on a certain topic, (iM)merge enables you to transform volumes of information into intelligence. Explore, validate, question, and brainstorm with thousands of your consumers.Learn More