Brands today have access to a wealth of information about consumers – but market research efforts and customer analytics dashboards don’t line up, Net Promoter Scores cause more confusion than clarity, and brands are left struggling to draw meaning and relevance from their consumer insight efforts.
Whether uncovering fresh knowledge or bringing clarity to your current insight efforts, we pair our proprietary cognitive framework, ThoughtPath, with our custom market research approaches to give you a complete picture of your most important stakeholders: your consumers.
Why Work with iModerate
Our difference lies in our people. It might sound cliché – but wait until you meet them. They’re relentlessly curious and impeccably detail-oriented. They’re thoughtful explorers, creative thinkers, and skilled researchers. They leverage the latest in technology, consumer research, and cognitive psychology to get you the answers that you need, and the uncommon knowledge that you might not have known to ask for. After twelve years and hundreds of thousands of consumer engagements, they’re skilled at their craft and eager to help you conquer your brand hurdles.
iModerate's Research Approaches
(iM)pact Conversations
Discovering hidden insights requires an approach that empowers individuals to share what they otherwise wouldn’t. Our online one-on-one chats provide a safe haven for more revealing consumer thinking, empowering brand exploration to move further faster.
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(iM)pact Communities
With our advanced asynchronous technology, it’s easy to gain insight into consumers anywhere in the world, teasing out meaningful findings to help you answer critical business questions and move your brand forward.
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(iM)pact Interviews
Our team can execute virtual video interviews, capturing the same immediacy and visual cues as traditional in-person research. This “first-person” insight delivers the meaningful observations you need to impact your brand.
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(iM)merge Analytics
Whether you already have commentary from the masses, or you want to tap a large group for their opinions on a certain topic, (iM)merge enables you to transform volumes of information into intelligence. Explore, validate, question, and brainstorm with thousands of your consumers.
Learn More(iM)mediate Results
Ideally suited for testing concepts, advertising, messaging, packaging and more, (iM)mediate provides a way to uncover accurate and actionable insight more quickly and cost-effectively than traditional research designs.
Quant + Qual
Quantitative research provides the what. Qualitative provides the why. Combining the two gives you a complete view of your consumer. That’s why iModerate offers Quant + Qual, a hybrid research method that uses a quantitative survey to expose the data along with one of our qualitative approaches to decode the true meaning behind it.
