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Why Netflix dominates the streaming space

Why Netflix dominates the streaming space

iModerate Author

Jul 01, 2015

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We recently partnered with Luminoso to understand consumer perceptions of three different streaming services – Amazon Prime, Hulu, and Netflix. It’s hard to believe that it was a mere eight years ago that Netflix introduced us to streaming in 2007[1], to be followed by Hulu in 2008[2]. Since then, streaming has gone from being entirely supplementary to cable and satellite TV to something that consumers think has the potential to replace the entertainment mainstays altogether.

Check out the full report to understand Netflix’s dominance and the new set of language consumers have created to discuss the brand, Hulu’s niche in the market despite it’s singular, yet powerful, Achilles heel, and Amazon Prime’s perceptions and potential.

Additionally, take a look at the press the report has received in Adweek and USA Today.

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[1] https://pr.netflix.com/WebClient/loginPageSalesNetWorksAction.do?contentGroupId=10477

[2] http://www.hulu.com/about

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

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