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The Rise of Fast-Casual Restaurants

The Rise of Fast-Casual Restaurants

Chelsea Gibbons

Feb 27, 2017

As family schedules have become more hectic, with both parents often working long hours and children engaged in a variety of extracurricular activities, dining out has become the new norm. Fast-casual restaurants in particular have grown along with this need, emerging as an option that offers convenience for busy families.

To learn more about this restaurant segment and how families – moms in particular – see it meeting their needs, the team at iModerate conducted individual chats with 25 moms nationwide, all of whom have children under the age of 18.

Our findings?  Fast-casual restaurants fit the bill but still have opportunities to offer a larger variety of healthy options, as well as choices that cater to kids of all ages.

Check out our infographic to learn more.

Chelsea Gibbons

Chelsea Gibbons

Strategic Director

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy