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The Rise of Fast-Casual Restaurants

The Rise of Fast-Casual Restaurants

Chelsea Gibbons

Feb 27, 2017

As family schedules have become more hectic, with both parents often working long hours and children engaged in a variety of extracurricular activities, dining out has become the new norm. Fast-casual restaurants in particular have grown along with this need, emerging as an option that offers convenience for busy families.

To learn more about this restaurant segment and how families – moms in particular – see it meeting their needs, the team at iModerate conducted individual chats with 25 moms nationwide, all of whom have children under the age of 18.

Our findings?  Fast-casual restaurants fit the bill but still have opportunities to offer a larger variety of healthy options, as well as choices that cater to kids of all ages.

Check out our infographic to learn more.

Chelsea Gibbons

Chelsea Gibbons

Strategic Director

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske