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Remarketing: Supportive or Stalker-esque?

Remarketing: Supportive or Stalker-esque?

iModerate Author

Aug 17, 2015

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The fact that we are all being followed online is not lost on most consumers. Remarketing or retargeting is something we all encounter. For those of us that spend a significant time online we know the scenario all too well….

You’re checking out some new sneakers for the fall at Ineednewsneakers.com, find a pair you love, are interrupted by your boss, and move on to search the web for the latest news about a new client.  Then it appears, almost magically, your sneaker on webpage after webpage in the form of an ad.

The practice of remarketing is on the rise, with advocates touting its effectiveness and low price tag. But at what cost? We wanted to know more about how consumers feel about this practice and the brands who employ it. Do they want them to stop? Do they find it helpful? Do they even notice? So we asked the question. Check out the infographic to see what we found.

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iModerate Author

iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association