//

Remarketing: Supportive or Stalker-esque?

Remarketing: Supportive or Stalker-esque?

iModerate Author

Aug 17, 2015

Share It


The fact that we are all being followed online is not lost on most consumers. Remarketing or retargeting is something we all encounter. For those of us that spend a significant time online we know the scenario all too well….

You’re checking out some new sneakers for the fall at Ineednewsneakers.com, find a pair you love, are interrupted by your boss, and move on to search the web for the latest news about a new client.  Then it appears, almost magically, your sneaker on webpage after webpage in the form of an ad.

The practice of remarketing is on the rise, with advocates touting its effectiveness and low price tag. But at what cost? We wanted to know more about how consumers feel about this practice and the brands who employ it. Do they want them to stop? Do they find it helpful? Do they even notice? So we asked the question. Check out the infographic to see what we found.

Picture2

 

iModerate Author

iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service