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Qualitative Techniques and Approaches that Break Down Consumer Barriers

Qualitative Techniques and Approaches that Break Down Consumer Barriers

iModerate Author

Apr 03, 2012

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In the world of qualitative research, we all know how difficult it can be to get people to express their motivations, reasoning and emotional connections. So how do we get deeper and unlock the consumer psyche? We have some ideas…

Check out our 20-minute presentation entitled, Why the Deepest Insights Play Hard to Get to find out about some of the newer, more creative projective techniques, enabling techniques and custom approaches. You’ll get the scoop on some things you can apply to your research, and get an understanding of why these techniques work, how to implement them and their pros and cons.

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iModerate Author

Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide