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Qualitative Techniques and Approaches that Break Down Consumer Barriers

Qualitative Techniques and Approaches that Break Down Consumer Barriers

iModerate Author

Apr 03, 2012

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In the world of qualitative research, we all know how difficult it can be to get people to express their motivations, reasoning and emotional connections. So how do we get deeper and unlock the consumer psyche? We have some ideas…

Check out our 20-minute presentation entitled, Why the Deepest Insights Play Hard to Get to find out about some of the newer, more creative projective techniques, enabling techniques and custom approaches. You’ll get the scoop on some things you can apply to your research, and get an understanding of why these techniques work, how to implement them and their pros and cons.

New MR Festival

iModerate Author

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research