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Penske goes hybrid (market research)

Penske goes hybrid (market research)

iModerate

Jul 27, 2016

On our recent webinar, How Hybrid Research Drives Penske Forward, we teamed up with Qualtrics and Penske, the 6-billion-dollar global transportation provider, to educate viewers on the applications and benefits of hybrid market research. Through the lens of a case study about rental partnerships and perceptions surrounding corporate affiliations, we provided an in-depth look at how the hybrid market research partnership between iModerate and Qualtrics allowed Penske to seamlessly blend qualitative and quantitative so they could understand how their customers view partnerships, find the gaps that exist in those relationships, and come away with a framework for how to measure and compare partners.

Please take a few minutes to check it out.

Penske Video

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA