//

Penske goes hybrid (market research)

Penske goes hybrid (market research)

iModerate

Jul 27, 2016

On our recent webinar, How Hybrid Research Drives Penske Forward, we teamed up with Qualtrics and Penske, the 6-billion-dollar global transportation provider, to educate viewers on the applications and benefits of hybrid market research. Through the lens of a case study about rental partnerships and perceptions surrounding corporate affiliations, we provided an in-depth look at how the hybrid market research partnership between iModerate and Qualtrics allowed Penske to seamlessly blend qualitative and quantitative so they could understand how their customers view partnerships, find the gaps that exist in those relationships, and come away with a framework for how to measure and compare partners.

Please take a few minutes to check it out.

Penske Video

Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide