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Paid to play: Should college athletes be paid to play sports?

Paid to play: Should college athletes be paid to play sports?

iModerate Author

Jan 12, 2015

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It’s a new era in college football. The start of 2015 was marked by a historic game, the College Football Playoff National Championship, coupled with an announcement that the NCAA will pay for families of players to attend the event. But while change is in the air in college football, and in all of college sports, gridlock remains on the big question of paying student athletes.

To shake things up, we used our new (iM)merge Analytics solution to root through some open end responses to this one simple question to see what we could uncover. The results are surprising. Not only in people’s assumptions around scholarships and how “proper payment” is defined, but in how much nuance and insight can be picked up from just a single question.

Check out the analysis 

(iM)merge takes your unstructured text and distills it down into an actionable story, allowing you to make confident and informed decisions based on what is happening in your audience’s lives. From call center transcripts, survey verbatims, online reviews, social chatter, and more, businesses today have a great deal of unstructured text – in fact, it’s estimated that 80% of the data in organizations today is unstructured.

Learn more about (iM)merge

iModerate Author

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske