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Going big with qualitative market research

The qualitative market research renaissance is in full swing. Brands have figured out that context is the key to understanding

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These are all the best Plaforms for Cheating directly on Roblox

The legit means to fix are given robux at roblox is also by laying down simply to supplying your body’s

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Where would you stay? Hotels vs Airbnb Brand Wars

Airbnb has grown incredibly fast – in nine years, they’ve expanded from a few air mattresses in San Francisco to

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Debunking myths: 5 misconceptions about qualitative research

Qualitative research is misunderstood more often than its sister strategy quantitative research. As a result, many marketers are missing out

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Tips to enrich the in-store experience

Editor’s note: This post was originally published on TotalRetail on April 26, 2016. At the start of 2016, Wal-Mart, the

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Why do we shop? The generational differences behind brick and mortar visits

We recently wrapped up research on the retail experience – what motivates consumers to visit a physical store, what makes

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Six Ways to Enrich Your Qualitative Research

The term “qualitative” often evokes the thought of a moderator leading a conversation with one or more participants, either online

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It takes two: Hilton + iModerate discuss the needs of today’s corporate researcher at the Quirk’s Event

Last month, we attended the Quirks Event in Brooklyn. It was our second year attending, and our CEO, Jen Drolet’s,

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Expect the Unexpected: What I learned at the Qualtrics Insight Summit

I’m a regular research conference goer. For the most part the shows I’ve attended are pretty vanilla and go off

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Thoughts on IIR’s Media, Insights, + Engagement Conference

Last week my colleague, Steve, and I went to the IIR’s Media Insights and Engagement Conference to attend sessions, network

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Fresh Perspective: A glance at my internship with iModerate

Editor’s Note: This blog was written by Hutch Hurwitz, who joined the iModerate team as an intern for January 2016. Hutch

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That was me yesterday, today not so much

In the last 6 months, has everything in your life remained unchanged? Your wants and needs exactly the same, habits

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Our Authors

Ryan Sullivan

The most adventurous thing I’ve done is spend a month excavating in Nebraska for undiscovered archaeological sites.

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Christine Tchoumba

I believe qualitative research is like an onion. You keep peeling back the layers until you get to the insight you need.

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Christine Tchoumba

Christine Tchoumba

VP of Client Development

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Sonya Turner

Director of Insights and Reporting

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Joan Rinaldi

Director of Technical and Moderating Services

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Ako Mikelis

I’ve always been curious about the underlying reasons people do things.

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Ako Mikelis

Ako Mikelis

Staff Accountant

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Kim Johnson

I’m most curious about what makes people tick. What causes people to think and act the way they do? What can influence a person’s decision, one way or another?

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Kim Johnson

Kim Johnson

Research Manager

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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iModerate’s research process and knowledgeable personnel assist us in gaining an in-depth understanding of the research topic at hand. We have been impressed with the quality of reporting and insights generated by the iModerate team.

Jessica Kettler, Manager of Online Research, John Deere