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My Top Four Funniest Market Research Videos

My Top Four Funniest Market Research Videos

iModerate Author

Jul 25, 2011

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I love videos, especially ones that depict what I do for a living in a humorous way. As with everything, people have a pre-conceived notion about market research. Admittedly, I did as well before I started living and breathing this world. What are these pre-conceived notions? Mostly, people think that those behind the research are boring, dull and even nerdy. But, it’s not true. Market researchers can (and do) laugh at ourselves just as much as the next person. In this industry, we all appreciate the humorous side of our business – whether it’s poking fun at focus groups or laughing about the outcomes that market research can uncover – we all love a good laugh!

Here are a few of my favorite market research videos. You may have seen some of them before, but they are still good for a laugh. Enjoy!

A funny take on focus groups for Snickers candy bars.

Two researchers debate whether to use qualitative or quantitative research in their new study.

A depiction of a focus group in the stone age and the outcome of the session.

A funny look at the RFP.

 

 

iModerate Author

  • Kristen Garvey

    Great post Bethany. I hadn’t seen all of these. There’s nothing like a good laugh!

  • My favorite one is the last one. Awesome… Here is another one that I like: http://www.youtube.com/watch?v=4Vbgg4qVv8k

    Thanks for sharing!
    Alex

  • Shilpi

    Great post. Certainly a very good laugh! And, at the end, just like it says in the last video, we still love the world of market research.

  • Brian

    Love the cavemen! I always enjoy the rare respondent that sees things COMPLETETLY differently that everyone else.

Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide