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More research, less resources, no problem: How John Deere gets it done

More research, less resources, no problem: How John Deere gets it done

iModerate Author

Apr 08, 2014

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Did you miss our webinar with John Deere on April 3? No problem, we’ve got you covered.

To quickly recap, Jessica Kettler, Manager of  Online Research at John Deere, tackled one of the biggest issues facing insights teams and researchers –  how to meet increasing project demand with limited resources. Jessica detailed how she does more with less through strong partnerships, unique approaches and by shifting the paradigm of the research-client relationship. Through examples presented with our very own Jen Drolet, attendees saw  how Deere is able to engage their hard-to-reach audiences and deliver the voice of the customer time and again.

Check out the webinar and learn:

  • The objectives, challenges and successes of a Fortune 100 insights department
  • How to gain efficiencies through partnerships and institutional flexibility
  • Examples of how John Deere is able to deliver timely insights to its constituents

iModerate Author

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research