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Kind of a Big Deal (for qualitative research)

Kind of a Big Deal (for qualitative research)

iModerate Author

Mar 14, 2011

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I’m sure other useful stuff will come along eventually, but we gotta say that for now, Gutcheck gets our vote for one of the best things going, and as it turns out, we’re not alone.

At the recent DEMO spring conference, a place where the next big things strut their start-up stuff, Gutcheck took home the coveted People’s Choice Award, and 1 million dollars of advertising on the IDG network. You can check out a short video of their presentation (we’re loving the Beastie Boys soundtrack).

In case you haven’t been paying attention, Gutcheck is the new DIY qualitative research method that connects you to your target market and allows you to chat with them one-on-one in a matter of minutes.

Not only are we thrilled that they won (fine, we are a little bias), but we think it’s pretty cool that people are recognizing just how important it is to get feedback and insights from their consumers. As qualitative researchers, it makes us feel good to see a start-up technology that’s all about having a dialogue and completing the story stand head and shoulders above the rest.

Nice work guys.

 

iModerate Author

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske