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Kind of a Big Deal (for qualitative research)

Kind of a Big Deal (for qualitative research)

iModerate Author

Mar 14, 2011

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I’m sure other useful stuff will come along eventually, but we gotta say that for now, Gutcheck gets our vote for one of the best things going, and as it turns out, we’re not alone.

At the recent DEMO spring conference, a place where the next big things strut their start-up stuff, Gutcheck took home the coveted People’s Choice Award, and 1 million dollars of advertising on the IDG network. You can check out a short video of their presentation (we’re loving the Beastie Boys soundtrack).

In case you haven’t been paying attention, Gutcheck is the new DIY qualitative research method that connects you to your target market and allows you to chat with them one-on-one in a matter of minutes.

Not only are we thrilled that they won (fine, we are a little bias), but we think it’s pretty cool that people are recognizing just how important it is to get feedback and insights from their consumers. As qualitative researchers, it makes us feel good to see a start-up technology that’s all about having a dialogue and completing the story stand head and shoulders above the rest.

Nice work guys.

 

iModerate Author

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy