Kind of a Big Deal (for qualitative research)

Kind of a Big Deal (for qualitative research)

iModerate Author

Mar 14, 2011

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I’m sure other useful stuff will come along eventually, but we gotta say that for now, Gutcheck gets our vote for one of the best things going, and as it turns out, we’re not alone.

At the recent DEMO spring conference, a place where the next big things strut their start-up stuff, Gutcheck took home the coveted People’s Choice Award, and 1 million dollars of advertising on the IDG network. You can check out a short video of their presentation (we’re loving the Beastie Boys soundtrack).

In case you haven’t been paying attention, Gutcheck is the new DIY qualitative research method that connects you to your target market and allows you to chat with them one-on-one in a matter of minutes.

Not only are we thrilled that they won (fine, we are a little bias), but we think it’s pretty cool that people are recognizing just how important it is to get feedback and insights from their consumers. As qualitative researchers, it makes us feel good to see a start-up technology that’s all about having a dialogue and completing the story stand head and shoulders above the rest.

Nice work guys.


iModerate Author

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA