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Insights to the rescue!

Insights to the rescue!

iModerate Author

Feb 27, 2013

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Here’s the scenerio… Your boss calls down from the top floor and says he needs consumer insight on a design right away. Your team members all look to you, but it’s not like you have a magic feedback tool.

What can you do? What can anyone do?

Check out how Marketer Meg tackles the situation in the second installment of our astonishing power of insights comic strip.

And while you’re at it, take a few minutes to find out how our subscription offering can make you an insight superhero. Enjoy the comic!

issue 2

Miss the first comic strip? No problem, we’ve got you covered.

iModerate Author

Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide