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iModerate Launches (iM)mediate

iModerate Launches (iM)mediate

Julia Eisenberg

Jun 21, 2017

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Recently several members of the team from iModerate and 20|20 had the opportunity to attend the IIEX event.  Over the course of the conference, it became apparent that the notion of agile research is no longer just an idea for many clients but instead an everyday reality. Businesses are moving faster than ever, and all too often research questions crop up that needed an answer yesterday.

That’s why I am excited to announce the launch of our latest approach, (iM)mediate. This groundbreaking solution provides meaningful insight in as little as five days, enabling researchers and marketers to make informed decisions without compromising timelines or tying up valuable resources.

(iM)mediate was designed to help researchers and marketers answer every day questions that might otherwise go without research.  Which of two potential ads will be most successful?  Is our proposed product messaging clear and compelling? Which packing design is most likely to trigger sales? For questions like these and many more, (iM)mediate uses our unique First Impression Score, a quantitative indicator of respondent reactions. We then round this out with qualitative feedback, providing effective insights that let you move forward with confidence.

To learn more about (iM)mediate, you can check out the full announcement.  Or better yet, contact us and find out if (iM)mediate is right for you.

Julia Eisenberg

Vice President, Insights

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition